Shaquille O’Neal’s Sweet Sneaker Adventure…
Los Angeles Lakers legend Shaquille O’Neal continues to march boldly into the candy world like he’s trying to dunk on the entire sweet industry. He first leaped into the sweet game with his Shaq-A-Licious XL Gummies in 2024 and has now upped the ante with sneaker-shaped versions! Developed in collaboration with The Hershey Company, these goodies have flavors so wild they might just block your taste buds like Shaq himself blocking a shot at the rim. They’re inspired by his famous sneakers and include flavors like mango, lime, and strawberry.
Since its launch, Shaq-A-Licious XL Gummies have sold over 11 million units, proving they’re scoring more points than Shaq ever scored on the court, or so the gummies’ fanatics believe. At a recent announcement, Vivek Mehrotra, the Senior Brand Manager at The Hershey Company, exclaimed with enthusiasm that their venture isn’t just about tasty treats, it’s about building something “larger than life”, much like the man himself. These new sneaker-shaped delights join the original gummies, which were initially launched shaped like Shaq’s head—because who wouldn’t want a tasty gummy shaped like an NBA headliner?
