A New Sneaker for Bronny James…
The Los Angeles Lakers are gearing up for an epic 2025-26 season with the dynamic duo of LeBron and Bronny James ready to take the court together again. Last season, they became the first father-son pair to make waves in an NBA game simultaneously, which sounds like the plot of a sports comedy. Expect Bronny to step up more this time. Meanwhile, LeBron, defying age like he discovered the fountain of youth in his backyard, is marking his 23rd NBA season as if he just can’t let go of his favorite Legos. Bronny’s achievement is further recognized as he receives his special colorway of the LeBron NXXT Genisus sneakers, launching in mid-September. Although not his own signature shoe, it’s the first sneaker linked to Bronny—a sort of Hollywood walk of fame for feet. As LeBron enters his 41st year, he remains as integral to the NBA as Wi-Fi is to teenagers. His influence was strong enough to create the enduring sneaker line with Nike, forever ceaseless like a basketball Shakespeare. With the ‘Forever King’ tour and the new LeBron XXIII sneakers, it’s clear he’s not passing on any royalty anytime soon.
