Nike Honors Kobe with Star-Studded Ad…
Kobe Bryant, the basketball magician who could score blindfolded while riding a unicycle, continues to amaze from beyond the rim. Despite his passing in 2020, his sneaker legacy lives on, and with Kobe’s birthday around the corner, Nike is unleashing a new shoe with all the fanfare of a fireworks show on New Year’s Eve. This time, they’ve roped in Knicks star Jalen Brunson and Kobe’s own daughter Natalia Bryant for the Kobe 3 Protro commercial. Starting with a shop owner’s nod to Kobe’s five rings, cleverly hidden like secrets in a magician’s hat, the ad beautifully celebrates Kobe’s legacy.
Natalia takes center stage crafting her father’s shoes, lending a touching personal element to the commercial. And if choosing Brunson, last year’s NBA Clutch Player, doesn’t scream “Kobe was clutch,” nothing does! The ad showcases touches like “twin snakes” cufflinks as a shout-out to the Black Mamba persona, as subtle as an elephant on a tightrope. Plus, a high-top shoe joining the lineup is likely to be as popular as ice cream in a heatwave. Upon release, it’ll have fans lined up longer than a giraffe’s neck. Nike surely pitches this one out of the park!
