Lakers Celebrate Kobe with Nike Ad…

Even from the basketball court in the sky, Kobe Bryant’s legend continues to soar higher than an NBA player on a trampoline. After his unfortunate passing in 2020, his influence is still as unshakeable as ever. Thanks to Vanessa Bryant working magic like a fairy godmother with Nike, Kobe’s shoe legacy is stronger than ever. To celebrate Kobe’s upcoming birthday, a new commercial for his latest Nike sneaker starring Jalen Brunson and daughter Natalia Bryant has hit the air waves. This ad is packed with tributes to Kobe, as if each shot contains more Easter Eggs than an overly ambitious Easter Bunny.

The shop owner in the commercial casually mentions five rings, paying homage to Kobe’s majestic NBA Championships, while the shop’s address is ‘0824,’ the numbers etched into Lakers history. With Natalia Bryant fittingly in charge of shoes inside the ad, it looks like she just might be more comfortable in those sneakers than a duck in water. The choice of Jalen Brunson, NBA’s Clutch Player of the Year, makes sense since Kobe could always be counted on to hit the hoop like a boss. The ad, like a gym packed with die-hard fans, is full of excitement and anticipation for the new Kobe 3 Protro shoe release on his birthday.